Make it Cranbrook: Where the West Rides On

For 38 years, the Cranbrook Pro Rodeo has been more than just an event. It’s a celebration of our heritage, our grit, and our community spirit. Nestled in the heart of the East Kootenay, Cranbrook proudly hosts this annual rodeo as part of the Canadian Professional Rodeo Association (CPRA) circuit, drawing top-tier talent from across the country and beyond.

But what makes the Cranbrook Pro Rodeo truly special isn’t just the bucking broncs, barrel racing, or bull riding. It’s the unmistakable feeling of homegrown pride. This is cowboy culture at its finest: authentic, rugged, and rooted in tradition. Families gather, friends reconnect, and visitors get a taste of the warm hospitality that defines our city.

The rodeo is a hidden gem, a place where the dust flies, the crowd roars, and the spirit of the West lives on. It’s where local volunteers work tirelessly behind the scenes, where young riders dream big, and where the community comes together to cheer on the brave athletes who embody the courage and determination that Cranbrook is known for.

In Cranbrook, we don’t just host events. We build experiences that reflect who we are. The Pro Rodeo is a shining example of our commitment to celebrating local culture, supporting regional talent, and creating unforgettable moments. It’s one of the many reasons why people choose to Make it Cranbrook, a place where tradition meets opportunity, and where every gathering is a chance to connect, celebrate, and grow.

So whether you’re a lifelong rodeo fan or a curious first-timer, saddle up and join us next year. Experience the thrill, the community, and the legacy of the Cranbrook Pro Rodeo, and see why Cranbrook is the place to be.

Make it Cranbrook: 100 Years at the Heart of the Community

For a century now, the Cranbrook Public Library has been more than just a place to borrow books. It has been a cornerstone of our community, quietly shaping lives, supporting newcomers, and helping Cranbrook grow.

Back in the early days, the library was a quiet refuge, a place to read, research, and reflect. Today, it has evolved into something much bigger: a vibrant community hub where people come to connect, learn, and feel at home. Whether you are a newcomer getting your bearings, a student diving into research, or a parent looking for story time, the library is often one of the first places people go to get acquainted with Cranbrook.

It is also a key part of our economic engine. The library offers free access to technology, job search resources, business development tools, and programs that help residents build skills and confidence. For many, it is a launchpad, a place where ideas take shape, resumes get polished, and connections are made.

But beyond the services, it is the feeling that makes the Cranbrook Library special. It is the friendly staff who know your name, the community events that bring people together, and the quiet corners where you can just breathe and be. It is a place where stories live, not just on the shelves, but in the lives of the people who walk through its doors.

After 100 years, the Cranbrook Public Library remains as vital as ever. It is a place of possibility, belonging, and pride. It is where Cranbrook’s past meets its future, and where everyone is welcome.

Make it Happen. Make it Home. Make it Cranbrook.

Cranbrook Breaks Records and Sets Its Sights on $100 Million

Cranbrook has a lot to celebrate in 2025. This achievement is more than numbers—it’s a testament to preparation, alignment, and teamwork. Mayor, Council, City staff, and the community worked together toward a shared vision, proving that collaboration drives results. “Many of us have been here for both record years—2020 and now 2025. This shows the benefit of staying united and focused,” said Darren Brewer, Economic Development Officer at the City of Cranbrook.

The numbers tell the story. Building permit values surged from $37 million in 2024 to over $93 million in 2025—a 151% increase with one month still to go—shattering the previous record set in 2020. Permit revenues also jumped from $280,978 to $1,019,895, reflecting strong investor confidence and positioning Cranbrook as a leading destination for development in the region. This momentum isn’t slowing down. Projections indicate similar positive activity through 2026 and 2027, supported by major projects with announced funding already moving through development stages.

The economic impact is significant and immediate. Contractors and trades will remain active through the winter, ensuring steady employment and progress on transformative projects that will shape Cranbrook’s future. These developments strengthen the local economy, create jobs, and reinforce Cranbrook’s reputation as a city that plans ahead and delivers results. “This success is not by chance—it’s the result of preparation, collaboration, and a shared vision for Cranbrook’s future. Let’s keep building on this momentum together.

PickleBall – Make it Fun. Make it Active. Make it in Cranbrook.

What’s quality of life in Cranbrook? Sometimes it looks like a paddle, a wiffle ball, and the sound of friends laughing on the court.

As BC’s sunniest city, we get more chances than almost anywhere else to play outside—and pickleball has quickly become one of the favourite ways to do it.

Pickleball makes it happen:

  • Make your serve.
  • Make your rally.
  • Make your day better.

Whether you’re competing, staying active, or just discovering the game for the first time, pickleball is one of those things that connects people across ages and abilities. And here in Cranbrook, the courts are busy for a reason—it’s fun !

Because when we talk about quality of life, it’s not just about mountains and sunshine (though we’ve got those in spades). It’s about community, connection, and making time for the things you love.

So while investors and entrepreneurs are discovering why this is the place to build a future, locals already know: you can build your best life here too… one pickleball game at a time.

Cranbrook—this is where you make it happen.

Watch the video here Make it in Cranbrook – Pickleball

Behind the Scenes, Making it Work in Cranbrook

Our Public Works team might not always be in the spotlight, but they’re the people who make sure Cranbrook runs smoothly, day in and day out. They’re the ones out early, late, and often in tough conditions, keeping the systems we all rely on working safely and reliably.

Public Works makes it happen:

  • Make the water flow.
  • Make the roads safe.
  • Make the city grow.

From maintaining roads, sidewalks, and water systems to supporting new infrastructure that allows our community to expand, the Public Works team are the backbone of Cranbrook’s growth. Every business that opens, every family that settles here, and every investor that builds their future in Cranbrook depends on the efforts of these dedicated crews.

Cranbrook is a city on the rise, but growth doesn’t happen without the people who keep the foundation strong. Our Public Works professionals are the heroes who make it possible to live, work, and invest here.

So next time you see them out on the street, fixing a line, plowing snow, or building for tomorrow, know that they’re the reason Cranbrook can keep moving forward.

Because before you can Make it in Cranbrook—they make it work

Watch the Video here ; Make it in Cranbrook – Public Works Team

Make it in Cranbrook: Baseball by the Lake

There’s something special about summer baseball in Cranbrook. Maybe it’s the crack of the bat echoing off the mountains, or the way the sun sets over Elizabeth Lake, just beyond the outfield fence. Whatever it is, the Cranbrook Bandits have been capturing that magic for years.

Playing in the American Legion Baseball League Class A West, the Bandits go up against tough competition from across the Pacific Northwest. They wear Bandits on their jerseys, but make no mistake, they’re Cranbrook through and through.

The Bandits are a perfect example of what it means to Make it Cranbrook. They’re about more than baseball, they’re about building confidence, character, and community. They show that you don’t need a big city to dream big. You just need a field, a team, and a town that believes in you.

And the field? It’s a beauty. Tucked right next to Elizabeth Lake, it’s the kind of ballpark that feels like it was pulled from a movie with mountain views, fresh air, and the occasional eagle flying overhead. It’s not hard to imagine a local kid stepping up to the plate, connecting just right, and watching the ball sail toward the lake. It’s got that kind of magic. Like when Babe Ruth hit his legendary first home run into Lake Ontario — only here, it’s a Cranbrook kid making memories that’ll last a lifetime.

So next time you’re driving past the lake and hear the crowd erupt, stop by. Grab a seat, soak up the view, and cheer on the Bandits. Because here in Cranbrook, we don’t just play the game — we live it.

Make it Happen. Make it Home. Make it Cranbrook.

Watch the full video here Make it in Cranbrook – Cranbrook Bandits Baseball

Pacific Costal Airlines celebrates a new chapter in regional travel.

Cranbrook just got a little closer to wine country—and a whole lot more connected.

Pacific Coastal Airlines officially launched its new direct flight between Cranbrook (YXC) and Kelowna (YLW), marking a high-altitude win for regional connectivity, tourism, and economic development. The inaugural flight wasn’t just a takeoff—it was a celebration.

The flight departed YXC at 9:00 a.m. and landed in Kelowna at 8:55 a.m. (yes, time zones are wild), right on schedule. But this isn’t just about getting from A to B—it’s about unlocking new opportunities for business, talent, and adventure.

And for our friends in the Okanagan? You now have a direct line to the Basecamp of the Kootenays. Cranbrook is where ideas launch, businesses grow, and adventure begins. It’s the place to build something bold—and yes, we’re also the sunniest city in BC. Sorry Kelowna, but we’ve got the stats and the sunglasses to prove it.

So pack your carry-on, grab your business cards, and get ready to fly.

Make it in Cranbrook: A New Investment Attraction Series

We’re excited to launch Make it in Cranbrook—a new investment attraction series designed to showcase what makes our community one of the most promising places in British Columbia to build a future.

Make what? That’s up to you.
Make your career.
Make your business.
Make your family life.
Make your future.

Cranbrook is more than just a city in the mountains—it’s a place where opportunities and lifestyle line up. Investors are discovering the advantages of a strategic location, excellent transportation links, and access to the sunniest City  in BC. Entrepreneurs are finding space to grow, access talent, and a supportive community that believes in innovation.

Families are choosing Cranbrook for safe neighbourhoods, affordable housing, and the lifestyle that comes with being surrounded by nature.

Through Make it in Cranbrook, we’ll be highlighting stories, insights, and opportunities that show why this is more than a place to visit—it’s a place to put down roots, grow your business, and create lasting success. Over the coming months, we’ll share perspectives from local leaders, industry partners, and new investors who have already made it here.

Cranbrook is a city on the rise. And whether you’re looking to scale a company, expand into new markets, or simply find a better balance between work and life, this is where you can make it happen.

Cranbrook Nets a Rare Double Win in Economic Development Marketing

Cranbrook, BC – October 17, 2025 — The City of Cranbrook is celebrating a major victory in the world of economic development, having just scored a rare double win that’s turning heads across the country.

Choose Cranbrook has been awarded the prestigious 2025 EDAC Canadian Marketing Award for Best Website, a national honour recognizing excellence in municipal marketing. But the celebration doesn’t stop there—earlier this year Choose Cranbrook also clinched the 2025 BCEDA Award for Marketing Innovation, making it one of the few communities to sweep both provincial and national awards in the same year.

“It’s like winning the NHL’s Presidents’ Trophy and the Stanley Cup in the same season,” said Darren Brewer, Economic Development Officer for the City of Cranbrook. “We’re incredibly proud of this achievement and what it represents for our community’s growing reputation as a hub for innovation, investment, and opportunity.”

The award-winning website—www.choosecranbrook.ca—is a bold, interactive platform designed to showcase Cranbrook’s strengths in natural resources, emerging technologies, and lifestyle advantages. With clean design, intuitive navigation, and compelling storytelling, it’s become a powerful tool for attracting talent, investment, and attention to the region.

The Economic Developers Association of Canada (EDAC) praised the site for its “engaging and professional presentation,” while the British Columbia Economic Development Association (BCEDA) highlighted its “innovative approach to regional marketing and stakeholder engagement.”

“This recognition is a testament to the collaborative spirit of Cranbrook,” added Brewer. “From local businesses to regional partners, everyone played a role in helping us tell our story in a way that resonates across Canada.”

To explore the award-winning platform, visit www.choosecranbrook.ca or check out Cranbrook – Website: Marketing Awards 2025 on Vimeo

Kootenay Children’s Festival: Celebrating 40 Years of Joy, Creativity, and Community

Did you know the Kootenay Children’s Festival is the longest running free children’s festival in Canada? In 2026, this beloved Cranbrook tradition will celebrate its 40th anniversary, marking four decades of joy, creativity, and unforgettable experiences for families across the region.

The Festival is more than just an event—it’s a celebration of childhood, imagination, and community. Every year, families come together to enjoy a day packed with interactive activities, captivating performances, and delightful surprises designed to inspire children of all ages. Whether it’s your first visit or your fiftieth, there’s always something new to discover.

Festival Highlights:
• Live Performances: Talented musicians, dancers, puppeteers, and storytellers take the stage, leaving young audiences wide-eyed and amazed.
• Interactive Workshops: Kids get hands-on with arts and crafts, science experiments, and other creative activities that spark curiosity and learning.
• Games and Activities: From face painting and bouncy castles to scavenger hunts and friendly competitions, there’s fun around every corner.
• Delicious Treats: A wide variety of food vendors ensures everyone has something tasty to enjoy while taking a break from all the excitement.

Beyond the activities, the Festival is a chance for families to connect, make memories, and be part of a community tradition that has inspired generations. Over the years, thousands of children have experienced the wonder of the Festival, and each year adds new stories, new laughter, and new adventures.

As we approach the 40th anniversary in 2026, the Kootenay Children’s Festival is gearing up to make the milestone year extra special. It’s the perfect opportunity to introduce your kids to the magic of the Festival, revisit fond memories, or simply enjoy a day of laughter, learning, and fun together.

Mark your calendars, bring the whole family, and join us in celebrating the joy of childhood at the Kootenay Children’s Festival. See you there!

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