Make it in Cranbrook: From Turnaround to Top Performer

When Louis Nelson first arrived in Cranbrook, he wasn’t planning to stay. He came to manage a struggling Domino’s Pizza location, one of the lowest-performing stores in the country at the time. But something happened. The city, the people, the potential, it all clicked. As Louis puts it, “I didn’t choose Cranbrook. Cranbrook chose me.”

Fast forward, and that same store is now one of the top-performing Domino’s locations in Canada. Louis didn’t just turn things around. He transformed the business, built a team, and became a proud local owner. His story is one of hustle, heart, and what’s possible when a community embraces its entrepreneurs.

Domino’s in Cranbrook isn’t just a pizza place. It’s a symbol of what Make it Cranbrook stands for. It’s about investing in people, believing in potential, and creating space for franchise owners and small businesses to thrive. Louis’s journey shows that Cranbrook isn’t just open for business. It’s open to building lasting success.

Whether it’s a Friday night pizza run or a first job for a local teen, Domino’s is woven into the everyday life of the city. And behind the counter is a team that reflects Cranbrook’s values: hard work, community, and pride in what you do.

Louis’s story is proof that Cranbrook is a place where businesses and people can grow. It’s where a challenge becomes an opportunity, and where local success stories are written every day.

Make it Happen. Make it Home. Make it Cranbrook.