Cranbrook Tourism to Operate Visitor Information Centre

Cranbrook Tourism to Operate Visitor Information Centre

Cranbrook Tourism will be operating the Visitor Information Centre and offering visitor services to the public in 2022.

At their regular meeting on Monday night, Council approved the fee for service agreement between the City of Cranbrook and Cranbrook Tourism to provide visitor information services for a one-year term from January 1, 2022, to December 31, 2022.

“Marketing the world class experiences Cranbrook has to offer is just part of growing tourism in the region. We are excited to now be able to extend our work into enhancing the visitor experience with travel planning and on the ground support,” says Kristy Jahn-Smith, Executive Director of Cranbrook Tourism. 


Cranbrook Tourism will be changing the mode of service delivery to include 2,800 total hours of mobile and on-demand visitor information services. That includes attending the Cranbrook Farmers Market and other events in 2022, in addition to the ongoing operation of the Elizabeth Lake Centre from June 1 to September 5, 2022.

A new Visitor Information Centre will also be opening at 800C Baker Street, in Kootenay-Columbia MP Rob Morrison’s former office space in the Cranbrook Photo building. This location is prominently situated within the downtown core, attached to a heritage building near many other historic elements like the Elko Station, the Cranbrook Ed statue, and the restored engine.

“This is a great location in our downtown core and will provide a unique opportunity to pilot new tourism strategies that will benefit our community,” says Darren Brewer, Business Development Officer for the City of Cranbrook. “Tourism is a pillar for growth in Cranbrook, and an important ingredient in the revitalization of downtown. This will help raise the profile of Cranbrook.:

The fee-for-service contract amount is budgeted at $66,000, which was approved in the 2021-2025 Five-Year Financial Plan.

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