In The Middle

What if your next great adventure started in the middle of everything?

Our new investment attraction video, In the Middle, showcases why Cranbrook is the Basecamp of the Kootenays. As BC’s Sunniest City and the largest urban centre in the region, Cranbrook offers unmatched access to the Canadian Rockies and hundreds of experiences within a short drive.

From world-class golf, mountain biking, hiking, skiing, fishing, and lakes to vibrant events, cultural attractions, and mountain communities, Cranbrook is where visitors stay, explore, and connect to the best of the Kootenays.

The journey begins at the Canadian Rockies International Airport (YXC), providing direct connections to Vancouver, Calgary, and Kelowna. Within minutes of landing, visitors can be on a trail, tee box, ski hill, lake, or exploring one of the many communities that make this region unique. YXC continues to strengthen Cranbrook’s role as the transportation gateway to the Kootenays.

Did you know? Cranbrook welcomed more than 580,000 unique visitors in 2025, a 107% increase since 2020. June was the community’s busiest tourism month, and passenger traffic at YXC has now exceeded pre-pandemic levels. These trends reflect growing visitation to the region and Cranbrook’s position as a key gateway for travellers exploring the Canadian Rockies. Visit our Data Portal for more information.

For investors, tourism operators, airlines, and business leaders, In the Middle tells a broader story about opportunity. It highlights Cranbrook’s strategic location, growing visitor economy, strong transportation connections, and role as the commercial and service hub of the Kootenays. Through Visit Cranbrook, we’re sharing that story with the world and inviting more people to discover why Cranbrook truly sits in the middle of adventure.

Watch In the Middle and see why BC’s Sunniest City is the Basecamp of the Kootenays. Welcome to Cranbrook.