Cranbrook Nets a Rare Double Win in Economic Development Marketing

Cranbrook, BC – October 17, 2025 — The City of Cranbrook is celebrating a major victory in the world of economic development, having just scored a rare double win that’s turning heads across the country.

Choose Cranbrook has been awarded the prestigious 2025 EDAC Canadian Marketing Award for Best Website, a national honour recognizing excellence in municipal marketing. But the celebration doesn’t stop there—earlier this year Choose Cranbrook also clinched the 2025 BCEDA Award for Marketing Innovation, making it one of the few communities to sweep both provincial and national awards in the same year.

“It’s like winning the NHL’s Presidents’ Trophy and the Stanley Cup in the same season,” said Darren Brewer, Economic Development Officer for the City of Cranbrook. “We’re incredibly proud of this achievement and what it represents for our community’s growing reputation as a hub for innovation, investment, and opportunity.”

The award-winning website—www.choosecranbrook.ca—is a bold, interactive platform designed to showcase Cranbrook’s strengths in natural resources, emerging technologies, and lifestyle advantages. With clean design, intuitive navigation, and compelling storytelling, it’s become a powerful tool for attracting talent, investment, and attention to the region.

The Economic Developers Association of Canada (EDAC) praised the site for its “engaging and professional presentation,” while the British Columbia Economic Development Association (BCEDA) highlighted its “innovative approach to regional marketing and stakeholder engagement.”

“This recognition is a testament to the collaborative spirit of Cranbrook,” added Brewer. “From local businesses to regional partners, everyone played a role in helping us tell our story in a way that resonates across Canada.”

To explore the award-winning platform, visit www.choosecranbrook.ca or check out Cranbrook – Website: Marketing Awards 2025 on Vimeo